A Cat Lover's Educational Website

by Doug Hines

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What's in Your Cat's Food Dish? ®

- NomNomNow -

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- Doug's NomNomNow Review -

The Best Cat Food I've Found Isn't Canned

My search for the ideal canned cat food yielded no products that I would categorize as an 'A'. There is, however, a fresh cat food delivery service in the U.S. that makes homemade-style recipes formulated by a veterinary nutritionist in their own FDA-approved kitchen using human-grade, natural, whole ingredients that are very close to an ideal feline diet. NomNomNow is the next-best-thing to feeding your cat(s) homemade food with none of the preparation hassle. Recipes are custom made for your cat's unique dietary needs. (I'm not exactly thrilled to see carrot and cantaloupe in the Chicken Chow-Meow recipe, but I guess there are worse things in other brands.)


I asked the folks at NomNomNow about their 'nutrient mix' which is added to the principal ingredients in their cat food recipes. Here's what they said, "Our nutrient mix is a proprietary formula developed by board-certified veterinary nutritionist, Dr. Justin Shmalberg, to balance each of our recipes so that your furry loved one is getting exactly what he or she needs nutritionally. Because every recipe is different, our NomNomNutrient Mix is not a generic mixture but, rather, varies slightly from recipe to recipe. The ingredients include Vitamin D, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B12, Iron, Iodine, Zinc, Selenium, Copper, Manganese, Choline, and Taurine. Vitamin A is also included in our Nutrient Mix designed specifically for cats.


This blend has then undergone testing by the manufacturing facility as well as independent testing to ensure it compliments each recipe to create meals that are balanced and complete.


Our nutrient mix is made in the USA, is entirely natural, non-synthetic, and fit for human consumption. While many competitors use generic vitamins, our Veterinary Nutritionist Dr. Shmalberg has formulated this proprietary supplement blend to perfectly meet our pets' needs.


You can see my YouTube NomNomNow playlist featuring Dr. Shmalberg here.


Read as Emily Parker from Catological.com reviews NomNomNow.


NOTE: Since writing the above I have been able to taste-test NomNomNow with my own cats. All three like it very much! There is no doubt in my mind that this cat food is the best my cats have ever eaten. It's so good that I caught one of my cats trying to open the refrigerator door (just joking)! Presently, NomNomNow only has two choices for cats: chicken and fish. I hope they begin producing other foods as well because they are truly a winning company!

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Learn with NomNomNow

Each one of the subjects below takes you to a whole library of information!  Just Click on a Pic !

Understanding Fresh Pet Food

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Of the many pet food options available, it's difficult to know what option is the healthiest for your pet. Learn about what fresh pet food is and how fresh food can improve your pet's health and happiness.

How NomNomNow Does Fresh

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NomNomNow has built healthy, fresh recipes for dogs and cats. How did we do it? Learn about how NomNomNow has addressed pet food for happier and healthier pets.

Pet Food Information

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The best way to decide what food is right for your pet is to understand the nutrition, cost, purchasing, and storage that is needed for the different pet food options and finally, will your furry friend enjoy it?

Food Types, Treats & Supplements

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There are a number of pet food options readily available to pet parents including fresh, kibble and raw. What are these different types and which ones are right for your pet's health and your life.

Dog Nutrition Basics

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A dog's nutritional needs are much more complex than most pet parents understand. Find a list of articles here to get a full view into the nutritional complexities of dogs and how to address them.

Cat Nutrition & Training

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Cats have specific nutritional requirements and their eating habits vary not only from dogs but also from cat to cat. Learn more about cats and all their nutrition and training specifics.

Puppy Care

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Puppy care involves a completely unique set of rules for nutrition, training, and overall best health practices. Read our articles on how to best care for your new fur baby!

Senior Pet Care

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Senior pets have their own set of nutrition and overall care needs, however, most pet parents are ill-informed of what is needed to do to keep their senior pets happy and healthy as they age.

Picky Eater

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Pets can be picky too! But are their picky eating habits something that is learned and can it be corrected? Read on to best understand how to train away pickiness.

Food Transition & Vomiting

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Transitioning your pet to a new diet can be a difficult and daunting task - bringing about concerns of a potentially sick pet. NomNomNow can help make the transition as seamless as possible.

Overweight Pet

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60% of pets are overweight. Improper nutrition, overfeeding and lack of exercise are some common pet parent practices that lead to an overweight pet. Learn how to help manage your pet's weight.

Gluten & Grain

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It is not an uncommon question among pet parents: what is gluten and grain free food and is it the best option for my pet? Get your answers here...

Pet Microbiome

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Gut health is a crucial component of a pet's long and happy life. NomNomNow encourages you to learn about your pet's microbiome.

NomNomNow Pet Experts

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NomNomNow's Veterinary Nutritionist, Justin Shmalberg DVM, and other pet experts share their insights on pet health, nutrition & behavior.

Dog Allergies

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Does your dog itch, lick or show other symptoms of allergies? Learn how to diagnose and treat your dog's skin and food allergies with food and nutrition based on their specific breed.

Success Stories

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Stories from customers who've had great results with NomNomNow – combating allergies, helping their pets maintain a healthy weight, and more.

Research and Development

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NomNomNow's R&D team is constantly at work discovering both scientific facts and interesting insights about our furry friends. See what we're up to here!

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Information on this website is provided for general purposes only. It should not be considered as a substitute for professional veterinary advice, care and treatment. Nothing herein is intended to treat, heal, or otherwise be considered as medical advice or treatment. Contact your veterinarian with any questions regarding your cat's diet or health. See additional details here.

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